Jim Shannon - Principal
What type of person heads up a creative, dynamic and experienced trade media agency?
A man who has managed Fortune food and beverage clients on Madison Avenue, worked with top broadcasting stations, developed a regional and national assembly of writers, publishers and resources to get his clients press, while steering their trade presence into peak opportunities. Brands including Absolut, Jose Cuervo, Kahlua, Dos Equis, Heineken, Jameson, Malibu, Nestles, Ortega, KFC and Grey Poupon are only a brief reference to his client list.
With deep roots in the northeast region, Jim is able to provide a number of regional, multi-unit restaurants and beverage companies with maintaining a visible and active presence, helping them to develop and grow their market. Providing experience in new product launches, advertising, copywriting, public relations, marketing, media strategy and sales promotions; Jim secures opportunities in advertising, print and tv appearances for clients.
Being an avid cinematographer, musician, lateral thinker, culinarian and a drinker of excellent wines only help to fortify the wealth of experience, trade relationships and opportunities Jim creates for his clients. His contrarian approach keeps him ahead of the curve and his clients in front of the competition.
What type of person heads up a creative, dynamic and experienced trade media agency?
A man who has managed Fortune food and beverage clients on Madison Avenue, worked with top broadcasting stations, developed a regional and national assembly of writers, publishers and resources to get his clients press, while steering their trade presence into peak opportunities. Brands including Absolut, Jose Cuervo, Kahlua, Dos Equis, Heineken, Jameson, Malibu, Nestles, Ortega, KFC and Grey Poupon are only a brief reference to his client list.
With deep roots in the northeast region, Jim is able to provide a number of regional, multi-unit restaurants and beverage companies with maintaining a visible and active presence, helping them to develop and grow their market. Providing experience in new product launches, advertising, copywriting, public relations, marketing, media strategy and sales promotions; Jim secures opportunities in advertising, print and tv appearances for clients.
Being an avid cinematographer, musician, lateral thinker, culinarian and a drinker of excellent wines only help to fortify the wealth of experience, trade relationships and opportunities Jim creates for his clients. His contrarian approach keeps him ahead of the curve and his clients in front of the competition.
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